As Livia Schück put it: 'It’s not fashionable to not be sustainable nowadays.' Fortunately through Rave Review, she and cofounder Josephine Bergqvist have found a way to create clothes that are eco-friendly and exciting —
You wouldn’t know Rave Review was a Swedish fashion brand by looking at its merchandise. The Scandinavian aesthetic is known for being classic and minimalistic , but Rave Review’s is a bit more chaotic, with its neon-green lace dresses, colorful checkered coats, and an overall mismatch mentality. But there is an aspect of the brand that cofounder Livia Schück says is distinctly Swedish: its commitment to being eco-friendly.
They decided to start their own company after graduating from Sweden’s Beckmans College of Design, in 2016. “We both realized that we were passionate about the same things,” Schück says. “I wanted to work with remake, so I had an idea to start some kind of secondhand store, but Bergqvist really wanted to start a brand.” They ended up merging their interests by creating new garments with recycled material , something they hadn’t seen done before.
Shück and Bergqvist officially launched Rave Review during Paris Fashion Week in 2018, and they showed at Stockholm Fashion Week that same year. When asked if she thinks the industry has lessened its impact on the planet since then, Shück hesitates before saying, “I guess…a little bit.” She mentions overproduction, which she thinks is fashion’s biggest flaw. “One solution could be that there are regulations created for this [problem],” she says.
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