Audiences for award shows are in steep decline. This chart shows how bad it is
both saw declines in viewership in the last year. The Emmys' ratings fell 32% to 6.9 million viewers and the Grammys' ratings slipped a more modest 5% to 18.7 million views.Some argue that the inundation of too many live award show ceremonies has saturated the market and made top-tier award shows like the Grammys, Emmys and Oscars less exciting to viewers.
Not to mention, younger viewers, many of whom have cut cable, aren't as willing to sit through the traditional 16 to 20 minutes of commercials per hour that comes with a live TV telecast. A three-hour show like the Oscars can mean an hour worth of ads. 2019's ceremony, which hit 29.6 million viewers, featured nominees from popular films like "Black Panther," "Spider-Man: Into the Spider-Verse," "Bohemian Rhapsody" and "A Star is Born."
Of course, there's the possibility that people are watching the Oscars, Emmys and Grammys, but are watching the programs differently. The Nielsen data doesn't include figures for viewers who opted to watch any of the major award shows on streaming platforms.
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