And there isn't even nudity in it 🙄
” by many experts, can be an incredibly challenging time for mothers. Not only has a woman’s body gone through many changes and is recovering from the toll childbirth often takes on the body, but she also has a newborn baby to care for.
The commercial, which Frida Mom shared on YouTube, but is unlisted, features a new mom in her bathroom dealing with the aftermath of childbirth. The YouTube video begins with a few words from the company: "The ad you're about to watch was rejected by ABC & the Oscars from airing during this year's awards show," the text reads. It goes on to say all the things the spotinclude, like religious references, lewdness, or mention of guns or ammunition.
At the end of the shot, a sentence flashes across the screen: "Postpartum recovery doesn’t have to be this hard," followed by the products in the Frida Mom collection, aimed at simplifying the complicated self-care process for postpartum women.
Of course, this isn’t the first time Frida Mom has experienced rejection while trying to raise awareness to women’s postpartum needs. In 2018, their billboards, which included the tagline “Your V*gina Will Thank you” to promote its MomWasher product, wereOverall, Frida Mom just wants to bring awareness—both to the fact that their commercial was banned and to postpartum recovery for moms in general.
Norge Siste Nytt, Norge Overskrifter
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