You can now find Veja in Nolita
Photo: Courtesy of Veja In the last year or so, Veja sneakers become so popular that they’ve joined the pantheon of imminently recognizable shoes, up there with Adidas Stan Smiths, Converse All Stars, Nike Air Force Ones. And to mark its transcendence from a cult-favorite sneaker brand to a household name, it has opened up a store on Mulberry street in Nolita.
But if you know anything about Veja, you know that it really cares about sustainability and ethics. So the store – designed by New York architect Paul Van Der Grient of WXY Studio – is minimal, and reuses the wood flooring and exposed brick walls from the store’s previous life . It gives it an industrial, purposefully half-finished feel. It carries every model of the Vejas, from the Rick Owens collaborations to the brands recently-launched running shoes.
From left: Photo: Brian Ferry/Courtesy of VejaPhoto: Brian Ferry/Courtesy of Veja From top: Photo: Brian Ferry/Courtesy of VejaPhoto: Brian Ferry/Courtesy of Veja
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