The Ready to Run line will dress women vying for office.
Fashion company M.M. LaFleur is aiming to give women in politics one less thing to worry about. The fashion retailer, founded in 2011 by Sarah LaFleur and Miyako Nakamura, is a multi-million dollar earning company that caters to women by curating looks for clients.
ADVERTISEMENT The scrutiny women face in politics is longstanding and holds steadily to this day. Notoriously during her presidential run in 2016, media outlets seemed more invested in what Hillary Clinton was wearing during debates and campaign stops than what her policies were. Arbitrary dwellings such as clothes can hamper and shift the focus, but retailer M.M. LaFleur’s new initiative seeks to lighten the burden.
Women in government have spoken out about the pressures put on them that their male counterparts do not have to endure. It’s a level of misogyny is, of course, unfair. After all, Pete Buttigieg was able to wear the same suit while on the campaign trail for a few weeks. The standards to which women and men are held are drastically different. A woman repeating an outfit in the public eye can subject her to fierce scrutiny.
After the initial announcement, M.M. LaFleur received well over 875 messages from women all across the country sharing their personal stories and why it was important for them to take part in this campaign. The company is pleased to lend a helping hand to any woman who might benefit from having a few extra pieces of clothing while she pursues a position in office. In an interview with the Washington Post, M.M.
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