This ghee-based balm is literally butter for my lips.
These lip balms come in sleek black and gold packaging, smell light and fresh, and, most importantly, they work: The moisturizing ghee protects my lips from the winter elements. They come in rose, chai, peppermint, and mango scents , and I always keep a few around—one in my bag, one at my desk, one by my nightstand. I’ve gifted them to people on all sorts of occasions: bridal showers, birthdays, the end of a round of chemo.
Cofounders and siblings Arati and Varun Sharma grew up hearing their mother tell them to put ghee on their chapped lips. A few decades later they started to notice shea butter and coconut oil appearing in all kinds of skin care products in the U.S. “It kind of clicked to me,” Varun, a self-described lifelong entrepreneur, tells me.
“One of the things that was starting to be frustrating was how much folks have been appropriating not just South Asian culture, but a lot of different cultures, in the wellness community—especially in the small-business market,” says Arati, who spent eight years at Shopify and working with e-commerce brands of all sizes. She notes the importance of South Asians founding and leading businesses that feature South Asian products.
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