This Half-Built Ohio Factory Shows How Peloton Mismanaged the Pandemic

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This Half-Built Ohio Factory Shows How Peloton Mismanaged the Pandemic
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When people started going back to gyms, Peloton was stuck with a lot of unsold inventory—and a half-built factory in Luckey, Ohio

The company added extra manufacturing to address Covid-fueled demand; other manufacturers hedged their bets

Peloton is building a factory in Luckey, Ohio, that it will never occupy. VIDEO: BRIAN DAY FOR THE WALL STREET JOURNALIn a northwest Ohio industrial park, up the highway from a new Amazon.com Inc. warehouse and a soon-to-open solar-panel plant, Peloton Interactive Inc. is building a million-square-foot factory that it will never use.

The once-hot stationary bike maker is selling the facility, initially set to cost $400 million and to be completed this fall, as it races to downsize a manufacturing operation expanded by leaders who believed Covid-driven

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