This Is Going to Be a Very Different, Very Online Holiday Shopping Season — Especially for Clothes

Predictions for the 2021 holiday shopping season are in:

Another interesting finding is the decreasing relevance of specific shopping holidays, like Black Friday and Cyber Monday. Predicted revenue for these two is trending downward, as these may no longer be the best days for deals and consumers aren't expected to be as focused on these days as they shop.

"What's holding us back from an enormous holiday season is continuing supply chain problems," Schreiner says. After the pandemic hit, Adobe saw four to five times more "out of stock" messages than normal; Schreiner says that trend is not likely to go down during the holiday season — it might even go up.

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