This is how Ski Utah is getting more people of color on the slopes. Read story:
Discover Winter pilot program included Latinos, Native Americans and immigrants from 23 African countries
But after 23 years of living in Utah, it hadn’t happened. Not until this winter, when the Discover Winter program took away all of his excuses.A month of lessons complete with lift tickets? Check. Transportation to the resort and ski or board, boot and helmet rentals? Check and check. But what about essential gear, like snow pants, socks, jackets, hats, gloves and goggles? Check, check, check, check…..
“When COVID happened and we all had a chance to sort of rethink everything we’re doing in the ski industry, we formed a diversity committee,” she said. “Probably 98% of all the people who are in the program had never seen snow before,” Davis said. “They come from warm climates and so they might have had a jacket because they’d moved to Utah. But if they didn’t participate in any kind of snow sports, they wouldn’t have had, you know, pants or helmets and goggles and all of that.
Odeh Ondoma, 38, who grew up in Nigeria but has lived the last 12 years in the Salt Lake area, signed up for Discover Winter lessons at Brighton with his wife Amanda and his brother-in-law, Freebody Mensah. With four kids ages 3 to 12 to care for, Ondoma said he doesn’t expect to make skiing a daily habit. He is, however, seriously considering getting them lessons and making it a regular family outing.
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