This SF chef is lowering the cost of dining at his one-star Japanese restaurant. (via eatersf)
But instead of simply scraping the shorter menu, Yoshimura says he wanted to find a way to continue drawing in the new customers who’d been attracted to the lower-priced menu, while also preserving the integrity of his vision. He’d noticed many of the diners opting for the Essentials menu hadn’t heard of Nisei before making their reservations; they were finding the restaurant through a reservation platform instead of seeking it out specifically.
So, he decided to meet customers in the middle. Today the full, 13-course Nisei menu costs $193, about halfway between the previous price of $295 and the Essentials menu price of $130.
For his part, he’s excited to continue evolving the menu; whereas when he opened Nisei in April 2021, he focused on, he says two years and one Michelin star later, he feels empowered to push the menu further into what he thinks modern Japanese California cuisine can be. For example, the current menu includes a dish of kombu-cured hirame paired with several preparations of California-grown strawberries.
Yoshimura says he understands why diners seem more discerning about how they spend their dollars right now; the Bay Area continues to be
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Inside Michelin-Starred Chef Curtis Stone’s New Live-Fire Restaurant in MexicoCelebrity chef Curtis Stone opens a new live-fire restaurant in Riviera Maya, Mexico, drawing inspiration from the region's culinary heritage and local traditions.
Les mer »
David Ayer's 'Suicide Squad' Cut Will 'Have Its Time to Be Shared'Ayer directed 2016's 'Suicide Squad' which starred Margot Robbie, Jared Leto, and Will Smith.
Les mer »
'RHOBH' Alum Diana Jenkins Gives Birth to Baby Girl Elodie Mae at 50Diana starred in one season of the Bravo reality series before announcing her exit in January.
Les mer »
A Staircase of Food at Jomon Japanese BBQLooking for a great place to take some friends or for your next date night? BobKellyFOX29 has just the place! He visited Jomon Japanese BBQ where you can order a staircase of food to grill at your table.
Les mer »
Several Hundred Sex Abuse Allegations at Japanese Talent Agency Johnny & Associates ‘Deeply Alarm’ United Nations InspectorsA team of United Nations inspectors has said it is “deeply alarmed” by the allegations of sexual abuse that may have taken place at leading Japanese talent agency Johnny & Associates. Abuses ma…
Les mer »