Montblanc meets manga: the luxury accessories brand is launching a collection of bags and pens inspired by the Japanese graphic novel series Naruto. RSRecommends
that celebrates “the power of writing and transmission” — something shared by manga and Montblanc, which began as a purveyor of luxury pens. The campaign video sees Jiraiya using a fountain pen to write reflections on Naruto’s journey and what it means to be a ninja.
“Naruto is a cultural phenomenon that appeals across generations because it addresses life lessons in a dynamic, compelling, and accessible way,” says Nicolas Baretzki, CEO of Montblanc. “One of those lessons is the value that comes from the transmission of knowledge, a theme that is closely connected to Montblanc’s own heritage in handwriting and its ongoing mission to inspire people to leave their mark on the world in a meaningful and purposeful way.
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