Iced out of likeness royalties, Spurs legend George Gervin sues Ralph Lauren over shoe line
The lawsuit was filed in a Manhattan federal court on Wednesday and says Ralph Lauren “released a line of retro-styles 1970’s hightop basketball sneakers called the ‘Gervin Mid’” and sought to “profit off the back of Mr. Gervin’s commercially valuable identity, without once seeking his consent or authorization to use Mr. Gervin’s name or likeness or offer to compensate him for the use of his valuable name.
Gervin is seeking at least $2 million in damages as a result of the wrongful use of his name, the lawsuit states. The lawsuit also notes that the Nike Blazer Mid '77 vintage shoes Gervin wore during his career appear to be similar in design to the Ralph Lauren Gervin mid shoe.“There can be no doubt, therefore, given the unique history of Mr. Gervin’s association with the high-top shoe and the Nike’s Blazer’s popularity, that Ralph Lauren was exploiting Mr. Gervin’s unique and commercially valuable identity, name, and likeness to sell its products,” the lawsuit states.
In April 2022, Gervin found out about the shoe line after his wife received a text message from a friend congratulating him for the fashion brand naming a shoe after him, the lawsuit states.
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