His trips cost anywhere from $250,000 to $22 million, and he targets customers with a personal fortune of at least $400 million—rich enough to give him what he calls a “blank check” to design the vacation of their dreams.
In the years that followed, Araujo expanded his vision, planning approximately 15 trips across 30 countries. These days, Araujo won’t plan a vacation in less than two countries or for less than $250,000 . He signs ultra-rigid agreements that prevent him from disclosing his clients’ full identities but describes them as the “financial and intellectual elite”— wealthy, but with a passion for history or culture.
That’s why Araujo has two rules for his clients: no last-minute bookings—magic takes time—and no itemized receipts. Getting access to these exclusive experiences requires money, yes, but also connections—and more than a little creativity. When approaching a museum or other cultural institution, he polls his network for the right contact, then thinks of a problem he can solve for them. "They always say no, it’s not possible. And then you have to find out, why is it not possible?” he says.
In fact, he makes a practice of never asking his clients how they made their money. It’s not about that, he says: “For me, it’s about their passions.”Top Gear
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