.ThomBrowneNY models were suited and seated at rows of desks with a typewriter and the flip phone.
On Wednesday afternoon, the designer unveiled his Galaxy Z Flip Thom Browne collaboration with Samsung, which had been revealed in San Francisco a day earlier. Browne transported his aesthetic to Sotheby’s for the New York launch party, setting up mini offices to demo the phones and tech accessories that guests experienced while sipping flutes of Krug Champagne.
Tech-curious guests taking in the performance included Eliza Scanlen, Nick Robinson, Nathan Stewart-Jarrett, Jordan Roth, Cameron Dallas, Ella Hunt, Mel Ottenberg and Nicholas Braun. Design elements of the phone tap into the idea of melding the old with the new, with an analogue ringtone, typewriter sound effects and app icons, which appear in the Thom Browne font and aesthetic.
Like many others, Browne’s first cell phone was a flip phone, and the Galaxy Z taps into that early sentimentality.
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