Thoughts on charli_xcx 's Super Nintendo World collaboration:
Together with the Swedish house duo Galantis, Charli presents “We Are Born To Play”, a buoyant electro track produced for Super Nintendo World, a new theme park set to open as a part of Universal Studios Japan in Osaka, ahead of the Tokyo 2020 Olympics. The song was previewed today as a music video, seemingly to give fans their first taste of the park, but in reality in order to delight and confuse them enough to post their functionally unusable “#WE ARE MARIO!!” hashtag.
“I wanna burn like fire tonight,” sings Charli, and the self-destructive sentiment proves infectious as every player makes their way into the enormous tubes, one of which has forced a car to tightly manoeuvre around it. It’s a miracle no one was killed .We are transported to, ostensibly, Super Nintendo World. Koopas and Goombas abound, no matter that they are the villains of this world, and everyone is thrilled. And then -- the man of the hour, the vigilante plumber himself makes an appearance.
The music takes a turn for the nostalgic here, interweaving the classic, bopping Super Mario theme into the break down. The crowd of players begin to run as red Mario hats begin to materialise onto their heads. From what? To what? No one knows.The game has begun when Charli herself appears, a veritable vision in a high ponytail and a hot pink tulle get-up. Clutching a turret atop Princess Peach’s castle, she surveys the Nintendo empire, smiling next to Toad.
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