Advertisers want to spend money on Threads and not Twitter. Guess why.
Meta hasn’t opened Threads to ads yet, but it might not be able to resist for long. Advertisers are eager to spend serious money there and are already planning for the eventuality, with a good number expecting the opportunity to arrive later this year.
For Yavuz and his peers, there’s serious appeal in having another app inside Meta’s ad manager. And that could be trouble for Twitter, which saw advertisers flee following Elon Musk’s takeover of the platform last year, and has since strained to woo them back.
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