During a celebratory dinner cohosted by WWD and Amyris at Tatiana by Kwame Onwuachi for Tia Mowry’s 4U hair care line, the founder sat down with Ally Love, designer and president of 4U by Tia, for a conversation about the story behind the brand.
has not always been a positive one, citing lack of representation as a major factor. With 4U by Tia, the women are filling a void in the market by championing consumers to have a better relationship with their authenticity when it comes to hair and showing the beauty of natural hair.
Importantly, Mowry expressed that curly hair is something that people have their whole lives and in her work with 4U by Tia she wants there to be an ongoing conversation — one that lives every day, not just duringLooking ahead, Love said she will keep going deep to refine her craft and have meaningful conversations. As the brand grows, Mowry is looking to make the brand even more accessible and tangible to everyone who would benefit from the line.
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