Tiffany & Co. will take half the production capacity of Orest’s new Saint-Dié factory in France by next year, said the jeweler's EVP Alexandre Arnault.
Valérie Michel-Moreaux, David Valence, Alexandre Arnault, Denis De Becker and Bruno Toussaint cut the ribbon of the Orest factory in Saint-Dié-des-Vosges.Among the guests to the ceremony in Saint-Dié-des-Vosges that included elected officials and local business leaders was Alexandre Arnault, executive vice president, product, communications and industrial of Tiffany & Co.
“When we saw what the needs we would have for our five-year growth , we saw investing in this sector was necessary,” Arnault said. Among the designs that are produced by Orest for the American jeweler is the Lock line, introduced in 2022 and a rapid hit. Almost 50 percent of Orest’s business has come from LVMH-owned houses Louis Vuitton, Dior, Chaumet and Tiffany & Co. since early 2023.
Pavé versions as well as products from the Knot and Line collections are produced 75 kilometers away in Alsace, in Orest’s initial 48,400-square-foot facility with 400 workers in Erstein, which also includes a foundry. While gold and diamond jewelry that comes out of the Saint-Dié factory are covetable, more precious are the skillsets.
Its overall average price has risen by 2.5 to reach $2,000 across all its offers, with gold jewelry averages comparable to competitors such as Cartier and Van Cleef & Arpels.
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