The austere French film festival, that once banned selfies on the red carpet, will be joining forces with the wildly popular short-video app.
Both Cannes and TikTok should benefit from synergies resulting from the deal, particularly in the fashion space, with luxury brands likely to be lining up for the chance to combine the festival’s glam reputation with TikTok’s unbeatable reach and enviably-young demographic.
Commenting on the partnership, Fremaux said the TikTok deal was part of efforts to diversify the festival and would allow Cannes to share the magic of the festival with a “wider, much more global and just as much [of a] cinephile audience than ever before.” Rich Waterworth, the general manager of TikTok in Europe, said the platform was looking forward to “opening up more creative possibilities for our community as they get ready to be inspired, moved and entertained, bound by a shared love of video and cinema.”
BCannes is celebrating its 75th anniversary this year and, after two years of virtual festivals and pandemic-era conditions, hopes for a return to its blow-out celebrations of years past.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Cannes Film Festival Adds TikTok As Official PartnerThe Cannes Film Festival has added a new official partner ahead of this year’s festival: China-owned social media platform TikTok. In a press release, the social media company said the partnership …
Les mer »
White House drafts TikTok stars to blame Putin for rising gas pricesThe Biden administration tapped teenage TikTok influencers last week to coordinate messaging on Russia’s invasion of Ukraine and blame Vladimir Putin for rising gas prices, according to a recording of a call between White House officials and the social media stars.
Les mer »
Baths Are Changing for the TikTok GenerationEnter 'bathscaping,' the latest social media-born micro-trend to transform a daily activity into a hyper-stylized self-care ritual:
Les mer »
This Viral-TikTok Fidget Toy Is Perfect For Adults Who Need to UnwindFinally, a fidget toy for adults! Check out why TikTok has been raving about these. Please keep in mind that these are not for children.
Les mer »
Some Humble Suggestions for Mayor Eric Adams’s Next TikTokHave a seat. There’s a lot to take in here
Les mer »