Although the price tag, which ranges from $400 to $650 depending on size and material, can be controversial for a Banana Republic offering, this bag delivers the same minimalist luxury design for those who desire The Row’s look for less.
, and midi skirts. However, with the need to speak to what’s currently in the market and tap into the younger generations leading the way, the brand has been working to reposition itself to sustain and attract new customers while keeping and reinforcing its identity. Fortunately, TikTokers have noticed and gone on the platform to communicate their thoughts. A TikToker shares, “The girls were so right. Banana Republic has stepped it up big time with its accessories.
Banana Republic’s viral Vida Bag is just one piece that proves the label has successfully shifted toward cool casualwear, with garments and accessories that feel sophisticated and upscale but comfortable and versatile. Thus, we look forward to witnessing what the brand continues to do to move away from the rigidness of office attire with which they had been synonymous and pivot toward elevated wardrobe staples at an affordable price point.
So keep scrolling to shop the bag for yourself, and don’t be surprised if you fall down the Banana Republic rabbit hole with a full cart of merchandise. Don’t say we didn’t warn you.
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