TikTok has announced that it is killing off its BeReal clone TikTok Now, likely because it knows BeReal will die on its own.
While TikTok has thrown in the towel trying to get its BeReal clone up and running, BeReal is on the other side trying to be more like TikTok. The company recently announced a few features that more closely align the experience in the BeReal app to features and experiences you would expect to find on TikTok or Instagram., a new feed that features nothing but famous people instead of your friends.
BeReal’s journey from viral social media hit to where it is now reminds me very much of Clubhouse, the viral audio chat app that was quickly cloned by Twitter. While Clubhouse is still around, it certainly doesn’t have the social presence it did when it originally launched. I can’t help but think that BeReal may have the same future ahead of it.
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