Social media creators are at the mercy of capricious algorithms that cannot navigate the difference between harmful violent content and victims of war sharing their experiences.
, labeled as state-affiliated media, or identified by a fact-checker as incorrect or by TikTok teams as being part of a coordinated influence campaign, many deceptive videos circulate without any guidance or tools to help viewers exercise basic media literacy.
TikTok should do more to ensure that it promptly identifies, reviews, and labels these fakes for their viewers, and takes them down or removes them from recommendations. They should ramp up capacity to fact-check on the platform and address how their business model and its resulting algorithm continues to promote deceptive videos with high engagement. We, the people viewing the content, also need better direct support.
No one visits the “Help Center.” Tools need to be accompanied by guidance in videos that appear on people’s For You page. Viewers need to build the media literacy muscles for how to make good judgements about the footage they are being exposed to.
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