As another major election inches closer, Democrats are navigating how TikTok fits into their 2024 campaign strategy, as the social media platform continues to be a top destination for young Americans.
President Biden takes a selfie with supporters during a rally in New York ahead of the 2022 midterm elections."You learn really quickly that this process can be brutal," Hunt explained."People will not hesitate to kick you when you're down."
"Whether or not we have a TikTok account for the campaign doesn't actually have much bearing on the strategy that we would execute," explained Rob Flaherty, Biden's Deputy Campaign Manager and previous White House director of digital strategy.
"Certainly, the"meme-ification" of all of it is a factor," Flaherty added,"if you're a person sitting in my position, a grassroots-driven meme campaign about how effective Joe Biden is, is the kind of thing that you know, a million dollars in ads could never buy."By NPR's estimate, less than .05% of Congress has either a congressional or a campaign TikTok account that has posted within the last 30 days.
Videos wracked anywhere from several hundred thousand to millions of views. After a break since assuming office, the account, which has 245,000 followers, is starting to post again with a similar style.
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