TikTok's Elections Center returns to fight misinformation ahead of the midterms
TikTok is the latest social platform to preview its strategy for fighting election misinformation ahead of the November midterms. The company is once again promoting its in-app, which connects users with voting resources and information about their local races. TikTok says a link to the Elections Center will appear on all content related to the midterms, as well as all videos from candidates, political parties and official government accounts.
The company will also continue to work with third-party fact checkers to debunk false claims and warn users when a video contains unverified information. Videos with claims that are debunked by fact checkers will also direct viewers to the Elections Center. While much of this is similar to steps the company took ahead of the 2020 presidential election, Eric Han, the company’s head of US safety, says the company has built on learnings from 2020. For example, TikTok is stepping up its outreach to creators in an effort to ensure they understand the company’s ban on political ads also applies to branded content.You can disable notifications at any time in your settings menu.
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