The social-media giant rolled out a new, daily content feature that mimics all of BeReal's aesthetic but none of its authentic charm.
But Tiktok’s BeReal-esque feature also prompts more discussion on how TikTok will employ safety features for their most popular users. TikTok appears to be aware of these concerns, as almost half of the press release for the new feature focuses on describing safety features instead of the actual update.
According to the release, TikTok Now will have a default setting that only allows mutuals to see and interact with other TikTokNow posts. Only users over 18 can change those settings and allow anyone in their area to view their posts.
On a larger scale, TikTok Now can’t make the app something it’s not. BeReal was created as a foil to other popular sites, like TikTok, that focused on followings over experiences. “We want to make people feel good about themselves and their lives,” BeReal’s philosophy section reads. “We want an alternative to addictive social networks fueling social comparison and portraying life with the goal of amassing influence.
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