TikTok shares your data more than any other social media app — and it’s unclear where it goes, a new study says. (via CNBCMakeIt)
To conduct the study, URL Genius used the Record App Activity feature from Apple's iOS to count how many different domains track a user's activity across 10 different social media apps — YouTube, TikTok, Twitter, Telegram, LinkedIn, Instagram, Facebook, Snapchat, Messenger and Whatsapp — over the course of one visit, before you even log into your account.
YouTube and TikTok topped the other apps with 14 network contacts apiece, significantly higher than the study's average number of six network contacts per app. Those numbers are all probably higher for users who are logged into accounts on those apps, the study noted. Ten of YouTube's trackers were first-party network contacts, meaning the platform was tracking user activity for its own purposes. Four of the contacts were from third-party domains, meaning the social platform was allowing a handful of mystery outside parties to collect information and track user activity.
For TikTok, the results were even more mysterious: 13 of the 14 network contacts on the popular social media app were from third parties. The third-party tracking still happened even when users didn't opt into allowing tracking in each app's settings, according to the study. "Consumers are currently unable to see what data is shared with third-party networks, or how their data will be used," the report's authors wrote.published a guide to how TikTok tracks user data, including your location, search history, IP address, the videos you watch and how long you spend watching them. According to that guide, TikTok can "infer" personal characteristics from your age range to your gender based on the other information it collects.
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