OK, what's the deal with DMDM⁉️
actively removed DMDM hydantoin from their formulas and took to their websites to directly address said claims., a representative for Unilever-owned Tresemmé provided the following statement: "Though DMDM has been proven safe and is widely used in the beauty industry as a preservative, Tresemmé no longer uses DMDM in our product formulations."
A statement provided by OGX, a subsidiary of Johnson & Johnson, had a similar sentiment: "Our new product launches do not contain the preservative DMDM Hydantoin. In fact, we haven't launched any new hair care products with this ingredient in the last several years. Some of our existing products contain a small amount of DMDM Hydantoin. Every preservative used in our products must clear our rigorous safety assessment process.
The bottom line is this: While DMDM hydantoin does release trace amounts of formaldehyde, there's no scientific evidence it can make your hair fall out. "If it really was the cause of hair loss the industry would have stopped using it long ago," says Dobos.
But it may be easier for companies to remove DMDM hydantoin from their products entirely than to educate the public. "The world of class action lawsuits, particularly involving product liability claims like the ones at issue here, often has nothing to do with the actual safety of the products at issue," says
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