To help 2024 voters, Meta says it will label political ads that use AI-generated imagery

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To help 2024 voters, Meta says it will label political ads that use AI-generated imagery
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A deeper dive into concerns over AI technology and the risks it poses. Plus, ways it can be used for good and ideas on how to regulate it.

Facebook and Instagram will soon require political ads running on their platforms to disclose if they were created using artificial intelligence.WASHINGTON — Facebook and Instagram will require political ads running on their platforms to disclose if they were created using

The development of new AI programs has made it easier than ever to quickly generate lifelike audio, images and video. In the wrong hands, the technology could be used to create fake videos of a candidate or frightening images of election fraud or polling place violence. When strapped to the powerful algorithms of social media, these fakes could mislead and confuse voters on a scale never seen.and other tech companies have been criticized for not doing more to address this risk.

“We stand at the precipice of a new era of disinformation warfare aided by the use of new A.I. tools," she said in an emailed statement."Congress must establish safeguards to not only protect our democracy but also curb the tide of deceptive AI-generated content that can potentially deceive the American people.”

In June, Florida Gov. Ron DeSantis’ presidential campaign shared an attack ad against his GOP primary opponent Donald Trump that used AI-generated images of the former president hugging infectious disease expert Dr. Anthony Fauci. Besides labels informing a viewer when an ad contains AI-generated imagery, information about the ad's use of AI will be included in Facebook's online ad library. Meta, which is based in Menlo Park, California, says content that violates the rule will be removed.for political ads in September. Under that rule, political ads that play on YouTube or other Google platforms will have to disclose the use of AI-altered voices or imagery.

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