The disappointments of the COP26 climate summit led many to wonder if the conference is fit for purpose. Here, Kenyan communications expert Ng’Endo Machua argues that COP27 should center not on high-level politics, but on climate action by regular people and communities.
Yet even today, the vast majority of people the world are unaware of what the COP entails, beyond the glamour that accompanies the two-week summit. This is because the communication activities around its year-long implementation are mainly focused on high-profile meetings between planning teams, governments and other leading organizations. Very limited attention is given to success stories that come about as responses to previous COP resolutions, or to the objectives of upcoming COPs.
Already, there are numerous brilliant projects and innovations out there that can serve as evidence of steps towards carbon neutrality. These should be celebrated within the COPs’ messaging programs, for reasons that will be outlined below.agro-ecology projects Similar success stories have been reported in the country’s central region, where the promotion of regenerative agriculture has resulted in the uptake of farming strategies that cause less damage to the environment. Such innovative investments, unfortunately, seldom make it to the COP showcase as scalable pilots, because the global convention has for a long time been arranged so as to disproportionately promote high-profile dialogue.
The pledge could, however, be more quickly achieved if the financiers had specific projects to fund—an arrangement that would also help to improve accounting processes for climate financing, a challenge that wasMeanwhile, the onus is now on governments, the private sector, youth, observers and civil society in developing countries to step up and promote activities in their regions as a way of garnering the attention of COP decision makers.
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