Toblerone is moving some of its production to Slovakia, meaning it can no longer legally call itself 'Swiss-made.' That branding change will include swapping the iconic peak for a more generic one.
A Toblerone chocolate bar, pictured with the Matterhorn in the background. The company will replace the iconic peak on its label with a more generic mountain as a result of manufacturing changes.Toblerone chocolate bars are famous for their triangular peaks. But they will soon be losing their most famous one: the image of the Matterhorn prominently displayed on their packaging.
Toblerone was created in the Swiss city of Bern in 1908 by Theodor Tobler, with its distinctive shapeIt has called itself Swiss-made ever since — until now, thanks to the country's strict requirements governing which products can legally say that.starting in July, in a move announced last year aimed at cutting costs.," which since 2017 has required products to meet certain criteria in order to use Swiss symbols or call themselves Swiss-made.
That includes replacing the phrase"of Switzerland" with"established in Switzerland" on the label, and scrapping the iconic Swiss mountain that'sThe company has yet to unveil its new design, but says it will still pay homage to its Alpine roots with"a modernized and streamlined mountain logo that is consistent with the geometric and triangular aesthetic."
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