Tod’s has teamed up with its brand ambassador Xiao Zhan on their first capsule collection, in a bid to boost the brand’s presence among the popular actor’s large fan base in China.
while all other product categories and geographic regions delivered double-digit growth for Tod’s Group, which also includes Hogan, Fay and Roger Vivier.
With around 31 million followers on Weibo, Xiao is a member of the Chinese boy group X Nine. He shot to fame in 2019 with his performance in the TV drama “The Untamed,” which is now available on Netflix worldwide.
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