Tom Hanks shared a computer-generated image of himself on Instagram, warning his followers about an 'AI version of me' promoting a dental plan.
“Anybody can now recreate themselves at any age they are by way of AI or deep fake technology. I could be hit by a bus tomorrow and that’s it, but performances can go on and on and on and on,” Hanks said. “Outside the understanding of AI and deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality. That’s certainly an artistic challenge but it’s also a legal one.
The “Elvis” star explained that “all of the guilds, all of the agencies, and all of the legal firms” are currently in discussion on “the legal ramifications of my face and my voice and everybody else’s being our intellectual property.” Hanks added, “Without a doubt people will be able to tell [that it’s AI], but the question is will they care? There are some people that won’t care, that won’t make that delineation.”
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