Featuring a Naomi Campbell cameo.
Author:Ana ColónPublish date:Feb 17, 2020Tommy Hilfiger was among the most high-profile names to announce they'd be skipping New York Fashion Week this February, in favor of showing elsewhere — in this case, London. The occasion? The fourth installment of his ongoing collaboration with Lewis Hamilton.
The American designer and the British Formula One driver debuted their design partnership in Shanghai in September 2018 and have taken it to Milan and New York. But for Spring 2020, they wanted to return to Hamilton's home base. As far as the Spring 2020 pieces themselves, "I wanted it to be very universal, very unisex," Hamilton said. "You'll see at the show, there's all ages, all different ethnic backgrounds and sizes. I want it to fit everywhere." The collection also featured a collaboration within the collaboration — with singer H.E.R., who helped create some of the graphic neon pieces seen on the runway.
"Lewis brought his ideas to us," Hilfiger said of working with Hamilton again. "He brought his own closet to us — vintage, streetwear, workwear, denim. We thought, 'This is fantastic, because he loves what we love.'" He was also very involved with the process, down to picking buttons and logos, according to Hilfiger: "He's not just a great face or a great athlete fronting a brand. He's designing the brand with us.
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