The 23-year-old Mendes will be the face of the summer 2022 global campaign, titled “Classics Reborn.'
Mendes is a three-time Grammy nominated singer, songwriter and producer, known for hit songs such as “Stitches,” “Treat You Better,” Señorita,” and a new single, “When You’re Gone.” He is the third-youngest solo artist to achieve three consecutive number-one albums. In 2019, he launched The Shawn Mendes Foundation which seeks to inspire today’s youth to discover causes they’re passionate about while empowering them to change the world.
For the tour, Mendes plans to reduce their environmental impact and emissions, as well as offset their carbon footprint, to become a full climate-positive tour. “We looked Hilfiger and Mendes’ codesigned capsule collection for spring 2023 will feature styles that reimagine classic Hilfiger pieces with circular design while scaling material recycling innovations.
been really inspired by the work I have seen from incredible young people and changemakers around the world trying to make a positive impact on our planet. I am humbled to learn from them and other experts, and to do my small part to contribute to the mission. My hope is that we can all learn together and inspire others to do the same.
“What’s exciting is it’s probably the most important program of our iconic items that we have at scale at the company. Having Shawn be the face of this really indicates the intention and the ability that we’re going to have to do things more sustainably at scale across our most important categories,” said Baker.
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