Global spend in apps hit a record $33 billion in Q1 2022. That's up 40% in two years. And Apple's iOS is responsible for 73% of non-gaming revenue.
Apple’s mobile operating system is responsible for almost three quarters of consumer in-app spending in non-gaming apps, according to a new report from Data.ai, the former App Annie. One key driver: the massive rise of streaming video subscriptions to entertainment companies like Netflix, HBO, Disney+, and more.
Astonishingly in 2022, mobile is still growing, more than a decade after the era of the smartphone began. Collectively we installed 37 billion apps in the first quarter of 2022, an 11% increase from 2021. Most of those are on Android devices: about 28 billion. Only about eight billion were on iOS. But in terms of revenue, the percentages are reversed, with iOS accounting for almost $2 for each dollar spent on Android: $1.80 to be precise. 2022’s first quarter saw the highest consumer spend in mobile apps in history, the report says, with global spend hitting $33 billion.
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