'Towards Cruelty-Free Fashion with Lab-Grown Fur and Leather ' by Alahausse fashion fashionsustainability
We know all too well the demand for fashionable wear that retains classic, sought-after characteristics like fur linings and fine leather materials have always been high, but
People don’t want to pay for problems anymore. They don’t want to invest in the destruction of their future. In the past, large fashion companies profited off the ignorance of their customers, and now this decision is coming back to bite them. They know they have to innovate to keep up with the sustainability and ethics trend spreading like wildfire across the fashion industry, and so they have logically turned to science to deal with their demons.
“When you touch our material, you get the same feeling as when you’re touching a natural leather,” says Bolt Threads’ VP of Product Development Jamie Bainbridge,. “If nobody told you whether it was leather or not, you would sit there and try to decide if it was.” Before you start pulling out your credit card, this promising venture does require a controversial ingredient, fetal bovine serum , which is taken from deceased pregnant cows. As such, many vegans would not find this to be an ethical solution.
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