Toyota Motor Corp unveiled four new models of its Crown range on Friday, including a sport-utility vehicle (SUV) for the first time, seeking to reboot the 67-year-old brand as Japan branches out from its long love affair with sedans.
A logo of Toyota Motor Corp is seen at the company's showroom in Tokyo, Japan June 14, 2016. REUTERS/Toru Hanaiunveiled four new models of its Crown range on Friday, including a sport-utility vehicle for the first time, seeking to reboot the 67-year-old brand as Japan branches out from its long love affair with sedans.
"The Crown was a symbol of Japan's affluence and Japanese pride. It was also a car that brought together Japan's world-class technology and human resources," said Toyota President Akio Toyoda during a presentation."The new Crown is filled with such Japanese underlying strengths." "Customers from around the world will now get a chance to drive this historic Japanese nameplate born out of passion, pride and progress," Toyoda said.
Reuters reported in April that the world's largest automaker by sales was aiming to launch an SUV version of the Crown.The Crown, which debuted in 1955, was the first passenger car developed and built entirely in Japan, marking a pivotal moment in the country's rise to a global automaking giant.
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