Track and field’s leaders would like that to change over the next six years, especially in view of sagging viewership totals and flat revenue across the broader Olympic world.
and became a vocal advocate for women in sports — and has mostly chosen to let her hurdling to the talking.
Moses believes a flaw today is that top runners set their schedules based not on where they can go head to head against the best competition, but on where ranking points and appearance fees are available. Those venues are rarely, if ever, in the U.S. LA will be the track capital of the world for 10 days in 2028. And Casey Wasserman, the chairman of the organizing committee for those Olympics, is well aware of the importance of bumping up track’s profile.
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