Trader Joe's founder Joe Coulombe died Friday at age 89.
He prided himself on checking out every vintage of wine from California’s Napa Valley, including Trader Joe’s standby, Charles Shaw, affectionately known as Two-Buck Chuck because it sold for $1.99.
This Wednesday, Feb. 26, 2020 photo shows the original Trader Joe's grocery store in Pasadena, Calif. Joe Coulombe, the man who created Trader Joe's markets with a vision that college-educated but poorly paid young people would buy healthy foods if they could only afford them, has died.Joseph Hardin Coulombe, an only child, was born on June 3, 1930, in San Diego and lived on an avocado ranch in nearby Del Mar.
As he bargained for those products, he’d sometimes come across a particularly exceptional olive oil or vintage wine, never to find it again, and he wouldn’t stock an inferior product in its place. "He just had a visit yesterday from employee No. 1," his daughter Charlotte said shortly before her father's death.
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Trader Joe's founder Joe Coulombe dies at age 89Joe Coulombe, founder of the popular Trader Joe's grocery chain that brought affordable wine and exotic food to millions of Americans, has died at his home in Pasadena, California. He was 89-years-old.
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