Traditional Sports Look to Gamers to Reshape Viewers’ Experience

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Traditional Sports Look to Gamers to Reshape Viewers’ Experience
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Gamers are using live-streaming, VR and other tech in ways that have caught the attention of basketball, football and other traditional sports leagues

One of Alexander MacFall’s favorite pro videogame players was in the middle of live-streaming a practice session when he decided to get in touch with the digital athlete. Using a text-chatting feature baked into the broadcast, the 33-year-old told Jong-Ryeol “Saebyeolbe” Park he was “hyped” to see him compete in an upcoming match.that competes at the videogame “Overwatch,” thanked him on camera—so he and anyone else watching could see.

“I freaked out a little bit,” says Mr. MacFall, a graphic designer who lives in Pomona, N.Y. “For him to see my post and actually respond to it was really, really cool.”

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