In its latest transparency report, the company offers a peek into the Herculean task of moderating in a time of polarization and a pandemic.
and identifying a swathe of new sites selling bogus reviews.
The Covid-19 pandemic has been a game-changer for travelers, and “as a travel guidance platform, it is important that the information available on Tripadvisor reflect this new reality,” says the report. “For this reason, we made the decision to update our community standards and moderation processes to ensure travelers had access to the information they needed and businesses were being treated fairly during this unprecedented time.
Tripadvisor viewed these features as being crucial in encouraging the public’s confidence in travel. “As travel restrictions ease, hospitality businesses must recognize the changing expectations from consumers around safety and cleanliness,” said Kanika Soni, Tripadvisor’s chief commercial officer said at the time. “That is why Travel Safe will be such a vital tool.
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