After overcoming astounding odds, Joachim Haraldsen became the owner of Heroic. For the young owner, it’s only the beginning.
, became a pioneer of Norwegian YouTube live streaming, launching his first-ever live video just days after the service arrived in the country in March 2013. As one of the very few Norwegian-language content creators, it didn’t take long for him to make a name for himself.
This early success became the foundation for the next seven years: 1,800 videos, 200,000 subscribers in Norway, and around 150 million views at a time when YouTube was still growing, in a country of just over five million people.
Crucially, he helped spearhead the InGame Norge project, a collaboration with Youth Mental Health in Norway that focused on the mental health of young males–the demographic most likely to commit suicide–by having them play their favorite games while talking about feelings and challenges they experienced in their lives. Haraldsen received the Cannes Young Lions Digital award, and since learned all its participants were able to overcome their issues.
Combining this national desire for success, his recognition as one of the biggest gaming influencers in Norway, and a handful of established connections, Omaken Sports raised NOK 150 million, or $17.7 million at the time. Part of this was used to acquire Danishteam Heroic, which had gone through various ownerships since its creation in 2016–including BLAST, which once owned now-rivals Astralis.
“Heroic Group is my biggest achievement, and what nearly all my focus is dedicated to,” he says. “I’ve been surprised many times about where my life has taken me, and I would never have imagined leading a company with people who have the same big ambitions as I do, and at the same time bring very different backgrounds and experiences to the table.
Norge Siste Nytt, Norge Overskrifter
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