Inside Gemist's unique model disrupting online jewelry shopping:
CEO and founder of Gemist, Madeline Fraser, came up with the premise for Gemist through her first-hand frustration of unsuccessfully designing a custom engagement ring online. “Before I started Gemist, I was looking for my own engagement ring but I wanted something custom and unique to me. Being a digital consumer and a start-up tech founder, buying online was my first instinct.
Fraser wants to be a major player in the shift of the jewelry industry moving towards digital focus and customization paired with a try-on experience that can help bridge that gap for the industry. “We know that 85% of today’s modern consumers expect customization and 71% want to try before they buy. This is a demographic that’s been trained to create items that feel unique to them and usually is presented with the choice of try-on.
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