For 20 years, Intuit tried to ensure that as few people as possible used the truly free version of its product TurboTax.
For the vast majority of Americans, the IRS already knows what we owe in taxes. Instead of telling us, though, the IRS tasks us with filling out a slew of complicated forms and doing a bunch of arithmetic, which drives many people to tax-prep services.has been investigating the No. 1 tax prep software in the country: Intuit’s TurboTax.
To keep the IRS from moving in on its business, Intuit amped up its lobbying machine. One line of argument was that the IRS shouldn’t be in the business of being both the tax collector and the tax preparer, and Intuit seemed to offer a compromise.The industry led by Intuit, made a counteroffer to the Bush administration: a public-private partnership that became known as the free file program.
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