CNN on Wednesday broadcast one of the most controversial news events of the year, a runaway town hall interview with former President Donald Trump, and advertisers like Subaru and Fidelity Investme…
, and advertisers like Subaru and Fidelity Investments went along for the ride. There are new questions about whether all of Madison Avenue will do so in the future.
when consumers perceive their desire to pitch products to news audiences as support for a conservative or liberal point of view. Marketers are also nervous about having their glitzy commercials placed adjacent to segments on war in Ukraine, a growing spate of mass shootings, climate change, and debates on cultural values. Advertisers “are afraid of the topics that the world has to cover,” says one media- buying executive. “They just don’t want to be next to that stuff.
To be sure, there has long been trepidation around news content. TV networks have trained news producers and ad-sales personnel to pull ads out of rotation when news of an airline crash or terrorist attack surfaces. In the aftermath of the terrorist attacks of 9/11, many networks went commercial free for days, losing as much as $313.2 million, according to the estimates of one ad-tracking company.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
TooFab's Week In Celebrity Photos: May 7 - May 13North West joined Kim Kardashian at the Lakers game -- while Kendall Jenner shared PDA with Bad Bunny! (via toofab)
Les mer »
EUR/USD: Weekly Forecast 14th May - 20th MayThe EURUSD dove on Friday; this after the currency pair had already experienced plenty of selling on Thursday- Forex Trading
Les mer »
See all homes sold in these New Jersey counties, May 1 to May 8Real estate transfers in New Jersey counties reported from May 1 to May 8.
Les mer »
Bats could hold secret to aging — and other health news you may have missedIt's been a busy week in health news — from saying goodbye to COVID public health and mpox global health emergencies to ushering in a new era of over-the-counter birth control pills.
Les mer »
Bats could hold secret to long life — and other health news you may have missedIt’s been a busy week in health news — from saying goodbye to COVID public health and mpox global health emergencies to ushering in a new era of over-the-counter birth control pills. But that’s not all that happened in the wellness space. Here’s what else you might have missed from Yahoo News partners.
Les mer »
Letters, May 13: Already not doing enoughRead the Express-News letters to the editor for May 13.
Les mer »