TV Ratings: Beijing Winter Olympics Opening Ceremony Draws 16 Million Viewers, Down 43% From 2018 Games

NBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics opening ceremony on Friday, an all-time low for Olympic ceremonies on linear television. That’s around 43…

That’s around 43% down compared tothat watched the PyeongChang Winter Olympics opening ceremony in February 2018.

Four years ago, the PyeongChang Games opening event grabbed a 16.9 household rating and 29 share, per Nielsen’s overnight numbers. That was off 8.6% from the 2014 opening ceremony in Sochi, Russia, which averaged an 18.5/30 in the overnights in February 2014. The 2022 Beijing Olympics are kicking off just six months after the close of the Tokyo Summer Olympic Games, which were postponed from 2020 because of the pandemic. The Winter Games also overlap with the Super Bowl, which airs on NBC on Feb. 13.

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