Twitch streamer Ninja talks the future of entertainment at SXSW.
and its gaming section in 2011. To see that section transform into the global juggernaut that is Twitch less than 10 years later is nothing short of surreal. At what point did you realize that Twitch was a serious player?I was lucky enough to be there for a lot of the rise of Twitch, to be a part of it. When was Twitch a serious player in the media world, as opposed to when did I feel like streaming had arrived for me – that’s a tough question.
Do you think streaming itself is mainstream as of now, or is there still a fight for legitimacy in the eyes of skeptics? Also, do you think it’s easier for a streamer to crossover to other avenues than it is for a non-streamer from other forms of entertainment to venture into streaming?There will always be those who don’t see streaming as a mainstream medium. But we have a whole generation that was raised online. They’ll always see this as just another way to view content.
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