Live streaming platform Twitch has entered into an agreement with digital music licensing service Merlin to create revenue-earning opportunities for independent artists.
Jeremy Sirota
Since the outbreak of the pandemic, artists have leaned more on digital platforms to create additional revenue streams. The new partnership will create direct communications between Merlin members and Twitch in order to forge new marketing opportunities for labels and artists.artist incubator program
Through the deal, Merlin members will also have access to a process introduced by Twitch in September that enables participating music rights holders to report certain unauthorized uses of their music.Tracy Chan
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