In recent years, we've become accustomed to experiencing distressing, even calamitous events via Twitter. delia_cai explores the tricky etiquette—and sneaky costs—of posting through it.
. The Pundits include all the armchair analysts, critics, and basic media types with no professional stake in the Event itself, whose primary contribution to the discourse is likely a particularly snappy way with words—or, just as often, a knack for screengrabbing—used in service of producing the tweet that best embodies the voice of the masses . Dunking on the Celebs and cheerleading the Experts are two go-to formulas for success here.
that happens when one views a chicken wings commercial in quick succession to footage of air raid sirens. I would also argue for the recognition of the tonal collapse that happens when online discourse becomes a moralizing land mine where it feels impossible to strike the right attitude via our available modes of reaction.
There is a cynical view of all this general Bystander behavior that relegates their urge to post as something craven, a result of both how tech platforms have revalued the worth of every online interaction into performative numerical form and how, as a result, any Event equates surge hours in the attention economy .
Gone are the days, for now, when we’d gather around the neighbor’s TV to watch the Challenger launch, or when we’d organize an election watch party with coworkers. Our online platforms essentially deprive us of the means to commiserate complex experiences like confusion, fear, horror, helplessness, shame, denial, and even the base need of getting on with business per usual beyond, essentially, three options: like, retweet, or post.
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