.Twitter Grows to 217 Million Daily Users in Q4, Beats Earnings Estimates
“Our strong 2021 performance positions us to improve execution and deliver on our 2023 goals,” Agrawal said in announcing the results. “We are more focused and better organized to deliver improved personalization and selection for our audience, partners and advertisers.”
For full-year 2022, Twitter expects revenue to grow in the “low-to-mid 20% range” , with performance-based ad revenue growing faster than brand advertising. Twitter’s guidance for Q1 2022 is for total revenue to be between $1.17 billion and $1.27 billion and GAAP operating loss to be $225 million-$175 million.
“The impact of [Apple’s App Tracking Transparency] is likely to vary across ad platforms given the unique mix of ad formats, signal, and remediations on each, as well as other factors,” Twitter said in its shareholder letter. “Although retooling our revenue products in light of Apple’s privacy-related iOS changes took additional time, energy, and resources in 2020 and 2021, we believe that our product improvements have helped reduce the impact on Twitter.
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